Head of Product Marketing

Company: Step Mobile
Location: Palo Alto
Posted on: November 6, 2024

Job Description:

Role
Step is looking for an entrepreneurial marketing leader to develop and lead our product marketing and lifecycle marketing function. This person will be instrumental in our overall growth and product strategy. We are looking for someone who thrives in a fast-paced environment, is an analytical problem solver, and is excited at the opportunity to engage with Gen Z. -
Responsibilities

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• Lead go-to-market strategy, planning, and launches for the entire portfolio: core banking, credit, rewards, lending, and investing - -
  
• Develop and lead a full-funnel lifecycle marketing perspective from top-of-funnel awareness through ongoing engagement and retention
  
• Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
  
• Advocate for our customers through research and discovery work; translate their needs to inform and influence our product roadmaps
  
• Effectively partner with product, design, customer support, engineering, and other company functions while focusing on down-funnel conversion and retention
  
• Oversee and lead the team's development of annual and quarterly plans to drive growth across the customer lifecycle to generate high impact and meaningful learnings
  
• Build and coach a small team of lifecycle marketers; lead with a passion for learning and development
  
  About You
  
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  • 7+ years experience in marketing; 5+ of those years in product marketing, with a preference for some experience in a startup environment -
    
  • Product marketing experience working across the funnel in B2C tech and/or a consumer app
    
  • Strong preference for a player-coach role, unafraid to roll-up your sleeves and get hands-on with campaign development -
    
  • Experience managing a nascent product marketing/lifecycle marketing team with direct responsibility for owned communication channels -
    
  • Excellent written communication skills, with an ability to craft a clear and compelling narrative for unique audiences
    
  • Analytical and experimental mindset, can use and leverage data and insights to brainstorm ideas, make decisions and drive growth
    
    Core technologies we use:
    
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    • Braze
      
    • Mixpanel
      
    • Looker
      
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Keywords: Step Mobile, Elk Grove , Head of Product Marketing, Advertising , Palo Alto, California